My Channels: Branding Design
Year: 2015
Type: Branding Design
The project focused on creating a cohesive brand identity for My Channels, which supports multiple user roles including administrators, advertisers, creators, and viewers. The goal was to design a logo and visual system that is versatile, recognizable, and adaptable across digital and print touchpoints, while supporting the platform’s multi-user ecosystem.
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Brand & Graphic Designer
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Adobe Photoshop
Adobe Illustrator
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Company management
HR department
Print production vendors
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Logo Studies
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Collaterals
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Overview
Developed the visual identity, logo, and branded collateral for My Channels, a full-scale video streaming platform that allows content creators to publish videos, grow audiences, and monetize content.
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Role
Brand & Graphic Designer – Responsible for conceptualizing and executing the platform’s branding, logo design, and collateral system, ensuring a consistent and flexible visual identity across all digital and marketing materials.
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Responsibilities
- Designed the platform logo and brand identity system
- Created visual collateral for web, social media, and marketing campaigns
- Developed branding guidelines including color palette, typography, and iconography
- Ensured consistency across multiple dashboards and user roles
- Prepared assets for both digital and print applications
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Impact
Established a professional and versatile visual identity that strengthened brand recognition and supported a multi-user platform experience.
Website
My Channels is a full-scale video streaming platform that allows users to become content creators, publish videos, grow audiences, and monetize their content, similar to YouTube. The system supports multiple user roles including administrators, advertisers, creators (talents), and viewers, each with their own dashboard and tools.