Wine Depot

Year: 2016
Type: eCommerce

Wine Depot is the Philippines’ largest and leading wine importer, retailer, and distributor.
I designed their eCommerce website to support their growing retail presence and improve the online shopping experience for customers.

  • UI/UX Designer

    • Adobe Photoshop

    • Adobe Illustrator

    • Developers

    • Marketing Team

  • Product Details

    Webpage for Wine Depot featuring a bottle of Benchmark Grant Burge Shiraz from Australia, with a map outline of Australia in the background, and sections about ratings, winery, variety, sight, nose, taste, food pairings, and reviews.

  • Blog Page

    Website homepage for Wine Depot featuring five bottles of wine at the top, an about section describing Gérard Bertrand, a diagram highlighting different parts of a wine bottle, and a map of Languedoc with a Bordeaux wine label.

  • Product Page

    People photographing and holding bottles of wine at sunset, with a promotional display for a wine store, showing various wine bottles, prices, and out-of-stock labels.

  • Overview

    To create a clean, premium, and user-friendly online store that reflects the brand’s authority in the wine industry while making product discovery and purchasing seamless.

  • Role

    As the UI/UX Designer, I was responsible for the overall user experience and interface design of the platform.

  • Responsibilities

    - Designed the full eCommerce user interface using Photoshop

    - Created wireframes and high-fidelity mockups

    - Structured product categories and navigation for easy browsing

    - Designed product listing and product detail pages

    - Focused on clear pricing, promotions, and call-to-action hierarchy

    - Ensured a premium, elegant visual direction aligned with the wine industry

  • Impact

    The platform helped Wine Depot establish a stronger digital presence and made their extensive wine catalog more accessible to online customers.

Past Projects

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