Lemi App

Year: 2021-2022
Type: eCommerce

Lemi is an Asia-based e-commerce platform designed to empower local entrepreneurs by providing accessible tools to build and manage their online stores while offering customers a seamless and community-driven shopping experience

  • UI/UX Designer

    • Figma

    • Adobe Illustrator

    • Stakeholders

    • Developers

    • Marketing Team

  • Business

  • Loyalty

  • Create a new list

  • Market

  • Landing Page

  • Profile

  • Overview

    Across Asia, particularly in the Philippines, many small business owners lacked access to a centralized e-commerce platform. Most relied heavily on social media pages to sell products, which made product management, order tracking, and customer engagement inefficient. Additionally, there were limited tools to support customer retention or increase business visibility through local discovery.

    Lemi was created to bridge this gap by providing small entrepreneurs with a platform that simplifies store management while helping customers discover trusted local businesses.

  • Role

    As the UI/UX Designer, I was responsible for the overall user experience and interface design of the app.

  • Responsibilities

    - Designed and maintained a scalable design system for the platform

    - Created a step-by-step store setup flow tailored for small business owners with minimal technical experience

    - Designed reusable UI components to ensure consistency across the platform

    - Developed the customer ordering experience, focusing on intuitive navigation and smooth checkout

    - Designed micro-interactions and animations to enhance onboarding, checkout, and reward collection

    - Collaborated with developers and product teams to implement scalable design solutions

  • Impact

    The platform helped small businesses transition from fragmented social media selling to a structured e-commerce ecosystem, improving store management, customer engagement, and local business visibility.

Booth Design

The project focused on creating a visually engaging booth that communicates the brand identity of Lemi App while capturing attention in a busy event environment. The design aimed to make the booth inviting, easy to navigate, and visually aligned with the app’s playful and discovery-driven experience.

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Social Media

The project focused on producing digital content that aligns with the brand identity of Lemi App while maintaining a consistent and recognizable visual style across social media platforms. The goal was to create engaging visuals that highlight travel experiences and encourage users to explore destinations through the app.

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Past Projects

See What I’ve Built