JustPayto: Branding Design
Year: 2018
Type: Branding Design
The project focused on establishing a cohesive brand identity for JustPayto, a digital payment platform. The goal was to design visuals that communicate simplicity, trust, and accessibility while maintaining a clean and contemporary aesthetic suitable for digital platforms.
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Brand & Digital Designer
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Adobe Photoshop
Adobe Illustrator
Figma
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Business stakeholders
Marketing team
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Logo
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Typography
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Colors
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Card
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Logo Usage
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Badges
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Overview
Developed the brand identity and social media visuals for JustPayto, creating a modern and recognizable visual system to support the brand’s digital presence.
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Role
Brand & Digital Designer – Responsible for developing the brand identity and creating social media assets that maintain visual consistency and effectively communicate the brand’s digital payment services.
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Responsibilities
- Designed the brand logo and visual identity system
- Developed color palette, typography, and graphic elements
- Created social media graphics and promotional content
- Ensured visual consistency across digital platforms
- Produced assets optimized for social media and marketing use
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Impact
Established a cohesive brand identity and engaging digital visuals that strengthened the platform’s online presence and brand recognition.
Website
The goal was to create a seamless, secure, and intuitive system that eliminates queues, streamlines bill payments, and offers flexible payment options, featuring Payment Addresses and Payment Pages for simplified transactions, contactless ordering, an admin and integrations dashboard for client management, and full mobile and web accessibility.