Good Ole' OZ

Year: 2021
Type: Print Design

The project focused on building a recognizable visual identity that communicates the brand’s connection to Australian goods while appealing to customers in the Philippine market. The design aimed to highlight the brand’s Australian roots through visual cues while maintaining a friendly and approachable aesthetic suitable for e-commerce and product delivery.

  • Brand & Packaging Designer

    • Adobe Photoshop

    • Adobe Illustrator

    • Adobe InDesign

    • Marketing stakeholders

    • Print and packaging suppliers

  • Packaging

  • Sticker

  • Overview

    Developed the logo and packaging design for Good Ole' OZ, a business delivering Australian products to customers in the Philippines, creating a brand identity that reflects authenticity and trust.

  • Role

    Brand & Packaging Designer – Responsible for conceptualizing and designing the brand logo and packaging system, ensuring that the visual identity clearly communicates the brand’s Australian origin while remaining versatile for marketing and delivery packaging.

  • Responsibilities

    - Designed the brand logo and visual identity

    - Created packaging graphics for product delivery

    - Developed typography and color selections reflecting Australian identity

    - Ensured the design works across packaging and promotional materials

    - Prepared print-ready files for packaging production

  • Impact

    Delivered a unified and visually compelling event identity that strengthened brand presence, enhanced audience experience, and supported promotional efforts leading up to the performance.

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